VikVek Markkinointi

markkinointi.vikvek.fi is an email marketing platform we built ourselves. A company signs up, imports its address lists, builds a newsletter and sends it from its own sender address — without anyone having to touch a mail server or a sending queue.

Because the whole product is ours, the pricing, the feature set and the location of the data stay under our control. The interface is bilingual (Finnish/English).

What it does

• Campaigns — newsletter content, recipient lists, scheduling and preview
• Lists and subscribers — import, segmentation, unsubscribe handling and opt-out links
• Senders — send through the platform's SMTP or the customer's own SMTP credentials
• Tracking — opens, link clicks and delivery logs per campaign
• Billing — Stripe payments, monthly subscriptions and one-off sending credits
• Affiliate programme — referral tracking and commissions
• Admin area — users, subscriptions, invoices and platform settings

How it works

Activating a campaign sends nothing immediately. Every recipient is written to the sending queue as its own row, and a background process (a worker daemon or cron) drains that queue at a controlled rate. Sending to tens of thousands of addresses therefore never overloads the server or burns the sender's reputation, and an interrupted run resumes where it stopped.

Sending credits are reserved when the queue is filled and only charged on a successful send, so the balance stays correct even when a run fails halfway through.

Technology

• PHP + MySQL, no heavy framework — fast, and simple to maintain
• PHPMailer for SMTP delivery, a purpose-built queue worker behind it
• Stripe Checkout for payments and subscription lifecycle (a webhook confirms the payment)
• Open and click tracking in our own database, no third-party tracking services