Why SSL matters

SSL (now TLS) is the technology that encrypts traffic between the browser and the server. When a site has SSL, the address starts with https:// and the browser shows a padlock. Without it, all data — including form passwords and contact details — travels in plain text.

Three reasons SSL is not optional

1. Security

Encryption stops outsiders from reading or altering traffic. This is essential whenever a site collects enquiries, logins or payments.

2. Customer trust

Browsers flag HTTP pages as "Not secure". Many visitors leave immediately. The padlock in the address bar is a small but decisive signal of trust.

3. Search visibility

Google has used HTTPS as a ranking factor for years. An unsecured page loses to a secured competitor in the results when other factors are equal.

Does SSL cost a lot?

No. We use Let's Encrypt certificates, which are free and renew automatically. SSL is included as standard in all our hosting packages — together with one email address on your own domain.

A common mistake: mixed content

When a site moves to HTTPS, some images or scripts may still load over HTTP. This mixed content breaks the padlock. We fix these during the migration.

Want SSL set up properly, or your site made secure? See services and pricing or get in touch.